Sales and customer data are a critical component of the supply chain data warehouse. They are the raw material for the creation of customer activity profiles, SKU activity profiles, and order profiles; three of the most critical profiles for supply chain strategy development.




A literal or virtual sales data warehouse including sales, volume (orders, lines, units, cases, pallets, weight, cube), gross margin, profit, and cost to serve each customer should be maintained and mined on a regular basis. Data should be viewable by channel and location (local, regional, global).