Order status communication should be proactive when there is an exception to the order contents, timing, or terms agreed upon at order entry.  Order status information should be updated in real-time and should be available perpetually to the customer/consumer either by phone or on-line.  If a telephone call is required, the communication should be completed with one phone call and preferably made with a dedicated customer service representative or team member.  Many corporate web sites are being used to allow customers to track the status of their orders.