One of the few common denominators of the most admired companies and individuals is servant leadership. Simply put servant leaders put a priority on serving others above themselves. For example, in our work with Honda, any difficult supply chain tradeoff was and is made in favor of serving the customer. In our work with Disney, guest satisfaction is the trump card in any supply chain decision. In our work with L.L. Bean, customer service dominates every supply chain discussion. It’s not a coincidence that those organizations, Honda, Disney, and L.L. Bean are some of the most admired organizations and successful supply chains in global industry. Their focus is service and their supply chain strategies begin with service. We have found that over the years the attitude of serving others is the attitude found in leaders individually and corporately. That’s the first reason we begin with service.